How to succeed with social impact marketing?
Social impact-, or ”good cause”, marketing is still on the rise in Sweden but is becoming a multibillion industry globally. This evolution opens unexplored possibilities on how brands connect with conscious consumers. Recent studies shows that 72% of consumers look for brands that share their values.
One of our main missions here at Wangari Studio is to create mutually beneficial alliances between companies and nonprofit organizations. We help brands create and run compelling PR and campaign activations, that cut through the noise and appeal to purpose driven consumers. Plus the ones who are not yet there.
Here’s a short guide on how to propel business development with creative content that has a positive impact on society.
Brands need to align their social impact efforts with their core mission and ensure it ‘s relevant in all communication - from content creation and PR to paid campaigns.
People can tell when social impact initiatives are just performative, so create a marketing program that continuously amplify the real-world impact of our work. The mission isn’t just a campaign, but a clear purpose your community can rally behind.
Brands need to focus on marketing social impact in ways that are relevant to specific audiences. Conceptually strong initiatives have the potential to resonate and be remembered by your community because they are solving a clear problem in an inspiring way.
Many corporations have meaningful social initiatives hidden at a website, that are not evident at a brand level. The brand level is where consumers are inspired to get involved, and all touchpoints can be used for effective engagement.
A business-first approach encourages more C-levels to invest in social sustainability in ways that are also good for their companies. Brands can do more to help solve social problems, be better at marketing social impact and get noticed for social engagement that creates more value for all.
Wangari helps brands make an impact. Contact us here.