Welcome Lisa
It’s time to introduce Lisa Löfvenborg, who’s joining us for a ten week internship as a part of her Strategic Communication studies in Lund. Now she is gaining hands-on experiences in purpose-driven PR and Influencer Marketing at Wangari Studio, bringing a lot of positive energy and curiosity to the table. We took the opportunity to sit down with Lisa to explore her perspective on impact-driven communication and what she hopes to gain from her time with us.
What are you currently studying, and how does that connect to your career goals within PR and communication?
I study Strategic Communication in Lund, where I build a strong theoretical foundation in how brands create trust and longterm relationships through clear and relevant communication. For me, the connection to PR feels very natural, I’m interested in shaping stories that both drive business value and strengthen brand positioning. My goal is to grow within PR and communication in an environment where strategy and execution go hand in hand.
What skills are you interested in developing during your internship at Wangari Studio, and how are you applying them in real projects today?
During my internship at Wangari Studio, I want to deepen my ability to translate strategy into concrete communication, already today I have the opportunity to be part of an idea to finished delivery. I am particularly interested in PR activations and how to create content that actually engages.
What excites you most about working at an impact-driven company, and where do you see yourself in one year from now?
What motivates me most is working with communication that goes beyond surface level, where a brand’s values are not only communicated, but consistently demonstrated. I’m especially interested in how strong communication can build credibility over time. In a year, I hope to have strengthened my skills and feel more confident in my role within PR.
Thanks for this great moment. New perspectives is key for growth and development. We’re happy to have you here, Lisa.