L300 x Bröstcancer-förbundet
What happens when a product launch carries a message with even more meaning?
Together with L300 and Bröstcancerförbundet, we created a morning where everyday self-care met breast cancer awareness, bringing influencers, brand and purpose together in a way that felt both natural and relevant.
To mark the launch of L300’s new shower and antiperspirant products, we invited a curated group of creators to Hagastrand Spa. Not only to be the first to discover the new products, but as an opportunity to use their influence for something bigger.
During Breast Cancer Awareness Month, L300 and Bröstcancerförbundet joined forces to encourage women to get to know their bodies and highlight the importance of regular brest self-examination.
It’s a natural connection. L300 is a part of everyday self-care, and taking care of yourself should always mean more than what can be seen on the outside.
By bringing product communication and an important health message into the same conversation, the collaboration adds a greater purpose to the product experience.
At Hagastrand Spa, we created an intimate setting where our guests could try L300’s new products, connect with each other and take part in an expert-led conversation about breast health.
For us at Wangari Studio, this is where influencer marketing becomes most powerful: When creators are given the opportunity to combine a passion for beauty with deeper meaning.
This experience was amplified through influencer marketing, social media content and PR, taking the message beyond the event and into the creator’s own communities.
We are proud to help build awareness around L300’s new range, and an issue that deserves attention during Breast Cancer Awareness Month and beyond.
This is what purpose-driven communication means to us at Wangari Studio; helping brands grow while using reach for more good. Influence is power. What we do with it matters.
Thank you L300, Bröstcancerförbundet and everyone who joined us for a morning with meaning.