This week we go live with big and very good news! For the first time, there is a pick & mix candy shop at the airside of Arlanda's Terminal 5. CandyKing is establishing their brand new store with as many as 200 different kinds of pick & mix-pieces together with RC Bon Bon Glaceries.
Wangari Studio has been working with the PR assignment during the fall. As a base for this week's press release, we did a market survey via our friends at Upplevelseinstitutet. 148 web interviews were conducted with a nationally representative target group consisting of Swedes over the age of 18, who travel abroad at least once a year. Pick & mix candy end up in a strong third place among foods that we Swedes miss eating when we travel abroad, and now your own favorite mix will be much easier to take with you!
In addition to media distribution in Sweden and internationally, we included influencer marketing in the solution for PR, which is always effective when we work with heart brands such as CandyKing and Parrots. Every week we get to experience all the joy associated with sweet, salty, sour and chocolate in a favorite combination of pick & mix sweets and natural snacks. Don't miss checking out the new store the next time you travel from Arlanda's Terminal 5!
